11,800,000,000 – The NBA has generated 8 billion video views across its social media channels this season, up 55% compared with the same point last season.644,000,000 – The NBA has generated 644 million video views across the NBA App, NBA.com and connected devices, up +181% compared with the same point last season.52/60 – NBA League Pass has seen a 52% growth in subscribers and 60% increase in viewership compared with the same point last season. 44 – NBA games have driven TNT and ESPN to be the most-viewed cable networks in primetime among people under 50 on 44 of the 49 nights that NBA games have aired this season.24 – “NBA Films for Fans,” a new program featuring 24 original short films created by filmmakers from around the world in celebration of the game of basketball, will tip off at NBA All-Star 2023, where filmmakers from Australia, Brazil, Canada, India, Senegal, the United Kingdom and the United States will debut their work.īusiness Performance Heading into All-Star Break.Reserves: Shai Gilgeous-Alexander (Oklahoma City Thunder Canada), Domantas Sabonis (Sacramento Kings Lithuania) and Pascal Siakam (Toronto Raptors Cameroon).Starters: Giannis Antetokounmpo (Milwaukee Bucks Greece ties to Nigeria), Luka Dončić (Dallas Mavericks Slovenia), Joel Embiid (Philadelphia 76ers Cameroon), Kyrie Irving (Dallas Mavericks Australia), Nikola Jokić (Denver Nuggets Serbia) and Lauri Markkanen (Utah Jazz Finland).6/9 – The 2023 NBA All-Star Game will feature a record six international starters and a record-tying nine international players overall.40,000 – The fan-focused NBA Jam Session debuted at NBA All-Star 1993 and attracted more than 40,000 fans over four days.9 – Nine members of the 1992 Dream Team were NBA All-Stars in the 1992-93 season: Charles Barkley, Clyde Drexler, Patrick Ewing, Michael Jordan, Karl Malone, Chris Mullin, Scottie Pippen, David Robinson and John Stockton.1 – When Salt Lake City last hosted NBA All-Star 30 years ago, Karl Malone and John Stockton of the hometown Jazz became the first teammates to share the NBA All-Star Game MVP Award.1,000,000 – Nearly $1,000,000 in total will be contributed to the two NBA All-Star Game beneficiaries – Big Brothers Big Sisters Utah (Team LeBron) and Raise the Future (Team Giannis) – through the All-Star Game and the NBA All-Star Practice presented by AT&T.29 – Giannis Antetokounmpo has the highest scoring average in NBA All-Star Game history at 0 points per game.19 and will become the first player to start an NBA All-Star Game on his birthday. 28 – Two-time reigning Kia NBA MVP Nikola Jokić of the Denver Nuggets turns 28 on Feb.
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