![]() ![]() “I wanted to keep an open mind and hear what Alo and Cody were creating. MacGregor, however, says she never intended to sell her company. “Kino MacGregor was negotiating the sale of her yoga platform to Alo in late October for more than a million dollars,” an Alo spokesperson tells YJ. ![]() “The line was drawn when they filed the lawsuit against Dana.” According to Alo, acquisition of OMstars was part of that negotiation. “For me, personally, it was reaching a stalemate,” Kino tells YJ. MacGregor’s siding with Falsetti stemmed, in part, from her own negotiations with Alo. At the same time, Falsetti ( 330k followers) who had kept lawsuit details and references off social media, received thousands of messages supporting her outspokenness and lauding her as an inspiration. While this post received almost 24k likes and some commented that they unfollowed and planned to boycott Alo in response to her message, others said that it’s not Kino’s place to criticize others for not behaving yogically, especially since she, too, has an apparel line and her own business, OMstars-a video platform similar to Cody’s. Any brand or brand owner that seeks to capture the hearts of yogis would be held up to the moral and ethical standards of the practice itself.” She linked to an opinion piece on Elephant Journal in support of her fellow Cody teacher, and launched a crowdfunding campaign that raised more than $50,000 to assist with Falsetti’s legal fees. MacGregor posted on her Insta that “If yogis enter business, or even seek to make money off of yoga, the yoga should always come first. Social (Media) Justice?Ī few months after Cody and Alo sued Falsetti, Ashtanga yogi, Cody instructor, and Instagram celebrity Kino MacGregor ( 1+ million followers-stepped in to defend Falsetti, and the yoga community broke into unprecedented, sometimes crude and aggressive commentary regarding the true nature of yoga and yoga business. Her counterclaim was dismissed by the court on March 8, 2018, and the Cody/Alo lawsuits were settled out of court on April 12, but what ensued on social-in both supportive and damning posts and comments-continues to ripple through the community and reveal how complicated the marriage of yoga business and social media can be. ![]() In Falsetti’s Insta Story, she harshly criticized Alo, saying that the brand “lies,” “perpetuates body shame,” and that an Alo executive faced “sexual harassment/assault allegations.” The contentious post was triggered by an email Cody had sent its subscription-based customers advertising Alo apparel, which Falsetti claimed “led her students and followers to ‘reasonably’ believe she was affiliated with Alo,” causing them to express “concern and disappointment” about her new relationship with a company that they viewed as “antagonistic to her advocacy for the health and wellness of large-bodied persons.” Falsetti countersued for breach of contract and equitable indemnity, stating that the acquisition violated her Talent License and Release Agreement because it harmed her reputation. On December 8, Alo also filed a lawsuit against Falsetti for defamation and trade libel. Cody was suing the 24-year-old yoga teacher, body positive advocate, and (now former) Cody instructor for breach of contract and trade libel, which they claimed Falsetti committed in a short-lived Instagram Story about the then-confidential Cody-Alo merger. You’re probably familiar with this story by now: On December 6, 2017, Dana Falsetti was at home when she was served legal papers by Cody Inc., an online platform that sells video training programs and had just been acquired by Alo, LLC, a yoga apparel company. Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |